01 - Combine lukewarm milk, yeast, and 1 tablespoon of sugar in a large bowl. Let stand for 5 minutes until mixture becomes frothy and bubbly.
02 - Add remaining sugar, softened butter, eggs, and salt to the yeast mixture. Mix thoroughly. Gradually incorporate flour, mixing until a soft, workable dough forms.
03 - Turn dough onto a floured surface and knead for 5-7 minutes until smooth and elastic. Transfer to a greased bowl, cover, and let rise in a warm location for 1 hour or until doubled in size.
04 - While dough rises, mix brown sugar and cinnamon in a small bowl until evenly combined.
05 - Punch down risen dough and roll out on a floured surface to form a 16x12-inch rectangle. Spread softened butter evenly over dough surface.
06 - Sprinkle cinnamon-sugar mixture over buttered dough. Distribute chopped strawberries evenly across the surface.
07 - Starting from a long edge, roll dough tightly into a log. Slice into 12 equal portions and arrange cut-side up in a greased 9x13-inch baking dish.
08 - Cover baking dish and let rolls rise for 30 minutes. Preheat oven to 350°F during final rise time.
09 - Bake rolls for 23-25 minutes until golden brown and fully cooked through.
10 - While rolls bake, beat cream cheese and butter together until smooth. Add powdered sugar, vanilla, and milk. Continue beating until creamy and spreadable.
11 - Let rolls cool for 10 minutes in the pan. Spread glaze generously over warm rolls. Serve immediately for best texture and flavor.